11 min read

Tinder Algorithm 2021 Decoded: 10 hacks to DOUBLE your matches!

Ever wondered how Tinder's algorithm works? Well, we've got you covered! Dive with us in the Tinder matrix and learn how to use it to your advantage.
Tinder Algorithm 2021 Decoded: 10 hacks to DOUBLE your matches!

Hey guys! I want to speak about a buzzing subject: Tinder's algorithm. I hear a lot of things about that, and a big bunch of wrong things. Tinder is a well-known dating app. It's one of the most popular dating apps out there, and it has been around for quite some time now.

The tinder algorithm was first introduced in 2012, but:

  • What does Tinder do exactly?
  • How does Tinder work?
  • What are some Tinder hacks that you can use to your advantage when using the tinder app?

These are all questions we'll answer today!

In this blog post, we will cover the subject in depth. The big parts will be:

  1. Do dating apps still work in 2021
  2. What is Tinder's algorithm and how does it work?
  3. What should I know before facing the algorithm and match-making?
  4. How to increase your score within Tinder's algorithm? The 10 Hacks you should apply today!

If you are a little impatient, just jump to the part of your interest!

Let's go!

tinder dating app 2021

Do dating apps still work in 2021?

Yes, tinder does work; tinder is one of the most popular dating apps out there. Whether you are looking for a short-term relationship, or something more serious - tinder can help!

Even before the pandemic, Tinder's adoption was skyrocketing. It is now sure that the trend will continue, as more and more people relied on Tinder to find connections.

The volume of messages has increased by more than 50% and swipes by more than 65%. See yourself some financial facts about Tinder.

Spoiler: it's booming!

The pandemic did have several impacts:

  • More users on Tinders.
  • More people are eager to meeting online, because of social distancing. May it be imposed or chosen.

And most of all: what comes after a big storm like that? Good weather! Or even, a rainbow if you are lucky.

After each big crisis, the economy and world have been booming. Especially after pandemics:

  • The Renaissance in Europe after the Black Plague in 1350.
  • The Roaring 20's in the USA after WWI and the Spanish Flue.

What after this COVID period? My intuition: online dating will be booming!

So better not miss that train!

What is Tinder's algorithm and how does it work?

What is it?

Tinder is a well-known dating app. It's one of the most popular dating apps out there, and it has been around for quite some time now. The tinder algorithm was first introduced in 2012, but what does Tinder do exactly? How does Tinder work?

Before jumping on the algorithm itself, let's think about how is Tinder built. Tinder offers you a pile of profiles to swipe on. A lot of potential matches! Each user has a pile of profiles in front of him.

In what order?

That is up to Tinder to decide, and that is roughly what "the algorithm" is.

The dating app could decide to show you random profiles. It is actually enough for a very young app with not that many users.

However, they can do better. Better in what sense? Their goal is to make money for sure. Of course, they could aim at doing so as a big scam, making you see only hot profiles and hoping for the best by paying. Spoiler: it wouldn't last long.

No, their best shot is actually by having their users happy, and still dreaming a little for sure!

That is what tinder does. It knows that you want to see more options, so it suggests profiles for you based on who has already seen your profile and liked it (you can read this as "who likes me").

Hence, its shows you a mix of people you are likely to like, and people that are likely to like you back.

How does it work?

First, tinder is based on a ranking system. This means that tinder's matchmaking and the sorting process rely heavily on the Elo rating system invented by Arpad Elo in the 1960s.

The idea behind the Elo rating system is very simple: it calculates an estimate of each player’s skill level with respect to the game. We talk a lot about this ELO approach in our article there.

In a few words, the ELO is the ranking you would get in any matchmaking game. Say chess. Chess players face each other, 1v1. If you beat someone, you gain ELO, if you lose, you lose some. In dating, ELO can be seen as a desirability score. After sufficient time, we can then rank the players, given their matches historic.

Dating apps can use the same reasoning:

  • We see the meeting of potential matches as a game.
  • If someone swipes right (likes) you, you get ELO.
  • If you get swiped left, you lose some. Even more, if YOU swiped right (that's a double defeat).

We can see straight away that YOUR swipe strategy will have a big impact on your ranking. But that is for the next part, so be patient.

ELO is obviously just one way of solving this matchmaking problem. It ends up matching the most desirable people together and then going down. With modern artificial intelligence, and machine learning techniques developed, many other algorithms were designed and implemented.

Tinder claims to have left ELO now. That seems obvious!

People often interpret it as

Oh great they stopped rating people!

Totally wrong.

They probably use some other technique, like Gale-Shapley algorithm. Used in many dating apps such as Bumble or Hinge, that aims at matching users that have preferences, to maximize their happiness.

Tinder has access to much of your data, think about it:

  • Often part, your Facebook profile: friends, photos, likes.
  • Your usage of Tinder: your likes, dislikes, the way you text, and so on!
  • Sometimes, other social networks, Instagram, Spotify.

That is a lot of material for artificial intelligence to evaluate who you are, what you like, and who is likely to like you. Tinder's AI can analyze thousands of data points about both users and help them find their perfect match faster than ever before! This leads to the question: what do you have to do if you are not happy with the girls Tinder suggests to you?

We will study this in detail after. But keep in mind that you have to work on two things:

  • Tinder's perception about you.
  • The way YOU interact with Tinder.

Before we jump to this, let's see some important facts to know about the algorithm and its impact on you!

tinder things to know algorithm

What should I know before facing the algorithm and the match-making?

You must start to know us. I want you to have a deep understanding of the subject before jumping on practical "hacks".

Indeed, your actions are heavily influenced by your mindset and tinder is only a reflection of you. Before anything else, I will tell you how it works. And the most important thing to know: think before acting!

You're offered profiles but who selects them? As I said, the algorithm does that and not tinder staff;
Who would Tinder likely favor?

Well, as a company, Tinder wants to encourage good behaviors.

  • Good behavior that pushes you to spend time on Tinder, and if possible money too.
  • Behavior that is likely to push you to influence others to behave well on the app: spend time, money and influence others positively.

The algorithm is a way to favor tinder users who behave well and discourage others. The more you behave as Tinder wants, the higher your rating will be! You are then offered more valuable profiles than those with lower ratings: it's all about tinder maximizing profits! If tindering became too hard for some people, it is often linked to the fact that they are not great users!

To better understand the dynamics, check our ebook. You can take a good edge on others reading this! Get your free sample straight away.


You should also know that any changes you make can take time to influence such an algorithm.

Such algorithms have a big momentum. You need to trust the processing of improving yourself and your profile. Those changes will eventually pay off. But that will take time!

So be patient!

Last thing to understand clearly: Tinder and people only know about you what you show. They WILL judge you based on that. What you show and how you behave determines your desirability score.

Think about this deeply when using the app:

  • What do you display in your profile?
  • What does each pic say about you?
  • What kind of people is likely to be attracted by those reflections?
  • What does your behavior on the app actually say about you?

Take a step back, try to think about what a stranger would say by visiting your profile for the very first time.

If you want some help TODAY, you can check ROAST, and get an in-depth profile review. A fresh look at your profile to start understanding what is good and what can be improved on your profile

Tinder Profile Review and Online Dating Tips - ROAST
It’s time to get a Tinder profile that makes a difference. ROAST is the most effective tool to improve your online dating profile and get matches on Tinder.

Just do not forget that Tinder, the algorithm, girls, or any other dating app can't know anything else other than what you display.‌‌

Tinder increase your score algorithm

How to increase your score within Tinder's algorithm?

Now that you understand why Tinder's algorithm exists, and the mindsets to have when using the app, let's jump to practical ways of improving your rating!‌‌

Get a solid profile

Hack #1: Be exhaustive

Provide a lot of descriptive information. It is important to convey a lot to become an attractive profile.

Tinder's algorithm uses your profile to match you with other people, so the more detail about yourself and what you're looking for in a partner, the better! Be sure to include only super-expressive photos. Some that bring something to the table. Try not to go overboard on tinder bio. Concise and efficient.

But check that you show or state your strengths! No one will do it for you.

Connecting external sources of information such as a solid Instagram or Facebook profile can be a good thing. It will strengthen your profile in the eyes of other users. It will also give more data to Tinder's algorithm, and... help you be a good user.

Be a good user

Being a model user is super important to be ranked well! In order to do so you have many options!

Hack #2: Use all Tinder's features.

When Tinder launches a new feature, they favor people using them, to encourage adoption! Seize the opportunity.

tinder vibe use the features algorithm

Vibes are one of the latest addition as I write this article. And it's fun!

The easiest way to get a small boost while having fun!

Hack #3: Connect often.

Connecting often has several impacts. the most important is that you are likely to bring other people on the app! Tinder likes active users. That is clearly the best behavior you can have. Swipe often. It is clearly a win-win here!

Be careful though. With each tip its risks. Even if you are a good active user, don't swipe TOO MUCH. You could be tempted with Tinder Plus, Tinder Gold, or Tinder Platinium to swipe constantly.

There would be a risk for you to get flagged as a bot! It's after like 2000 swipes per day ;).

Hack #4: Travel

Traveling is something Tinder favors. You will receive a boost when reaching a new city. The app wants you to have a good experience associating Tinder and travels.

Be careful though! It is not true with fake travels using passports. The city change feature of Tinder. Abusing a passport is very likely to decrease your score.

Behave like a VIP

It is important that Tinder understands that you are worth a lot! At least in what Tinder would consider important.

Hack #5: Be super selective

That is the most common advice. Differentiate yourself from the mass of other guys.

If you are not selective, what will the algo think?

OK this guy likes almost everything.
So in order to make everyone happy, I can send him anything. And I will save the highly demanded profiles for the picky guys.

Easy work for the algo to please you!

You want to be one of those picky guys. Swipe right only on super attractive profiles. So like I said before, swipe often, but swipe carefully.

Watch your mouth

Hack #6: Write to your Tinder matches, fast.

60% of guys do not even write to their Tinder matches. That is a very bad user habit since you do not bring girls on the app doing so.

Also, you are aware that most girls have WAY more matches than you. Why loosing an opportunity to make a great first impression. Check out our article about Tinder openers if you struggle too much!

Learn to take the lead and action fast. It pays off a lot!

Hack #7: Use elaborate vocabulary

It is shown that the algorithm recognizes an elevated tone, with the use of long words. Forget childish internet way of writing.

Hack #8: Use the features, once more

Use what is at your disposal.

At the time I am writing it is sharing vibes for instance


But it can be GIFS and everything else!

Don't be shy but don't abuse.

Extra ones

Hack #9: Pay!

Who is likely to be favored by Tinder? Answer: a paying user. You are making them a living, of course, they do not want you to stop!

A frustrated paying user would leave fast. I personally would not stop giving all the results I had with subscriptions. In-app purchases are generally welcomed and favored by the algorithm!

However, WARNING. Do not pay if you do not have a strong profile first.

So before committing, checkout ROAST to be sure to be on track with a solid Tinder Profile review

Tinder Profile Review and Online Dating Tips - ROAST
It’s time to get a Tinder profile that makes a difference. ROAST is the most effective tool to improve your online dating profile and get matches on Tinder.

Hack #10: Reset your account

If your score is too low, you can always reset your account.

Watch out though! If you want to reset your Tinder account without getting banned / shadowbanned, you need the right tools and knowledge. This guide will help you do it safely!

Our step-by-step guide will show you how to reset your profile properly so that no one can tell that this was done recently. We'll also teach how to avoid being shadowbanned when doing this or any other action on Tinder (like swiping).


Final word

We tried to cover everything you need to know on Tinder's algorithm. It is applicable to other dating apps such as OKCupid, Hinge, or Bumble of course!

By construction, there is a NEED for a matching algorithm.

The question is how to play it to our advantage!

We gave you the mindset to perform on Tinder, and practical tips to take advantage of the algorithm. Share with us what you think of that if it works for you, and your own Tinder tips if you have some!

We have a surprise for the best contributors :)

P.S. if it's the first time you are visiting our blog, don't forget to subscribe to our newsletter to receive in premiere our weekly articles full of Tinder hacks that will transform your swiping life.

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